Young Americans Returning to Rural for More than Just Holiday Dinners

by Caroline Tremblay, The Daily Yonder August 5, 2024 Kansas: Elevate the work of younger people In rural Kansas, if you’re between the ages of 21 and 39ish, you might be considered a PowerUp —  but not just because of your age or location. A PowerUp is someone who is rural by choice. “The name […]

by Caroline Tremblay, The Daily Yonder
August 5, 2024

Kansas: Elevate the work of younger people

In rural Kansas, if you’re between the ages of 21 and 39ish, you might be considered a PowerUp —  but not just because of your age or location. A PowerUp is someone who is rural by choice.

“The name was created to illustrate the goal of empowering and moving younger people in rural communities into positions of leadership and influence,” Simone Elder said.

She is the PowerUp & Engagement Manager for the Kansas Sampler Foundation (KSF), which focuses on preserving and sustaining rural culture. “For years, returning to rural has gotten a bad rap — the perception that it’s less than or someone failed at their bigger endeavors elsewhere,” Elder said. But KSF has been working to shift that mindset.

Despite old narratives about small towns being places to escape, grassroots leaders and policymakers in rural communities nationwide are exploring ways to attract young people to these places and make them feel at home there.

For example, KSF is challenging residents to envision new possibilities by getting out on the back roads to experience overlooked assets in their hometowns. “Through the Big Kansas Road Trip, we help Kansans and other visitors from outside the state to see Kansas with new eyes,” Elder said.

After identifying PowerUps as some of the strongest assets available, KSF has emphasized cultivating rural influencers. “There’s tremendous value in having an older person visibly and intentionally elevate the work of younger people in rural,” Elder said.

Many PowerUps KSF has interviewed express wanting a sense of community, especially when it comes to raising kids, and a number have voiced entrepreneurial aspirations. Elder noted that while being rural by choice can mean loving where you live, it can sometimes feel lonely or frustrating. “It doesn’t mean you chose wrong,” she said. It’s about having a strong network of champions that can move forward together.

Nebraska: Community funds address top needs

In neighboring Nebraska, Megan Helberg has become one of those champions. Fifteen years ago, she was a “returner.” Similar to Kansas, Nebraska was having an issue telling its own story. “We used to kind of joke about how small we were,” Helberg said. “But we started to realize that people listen to what you say.”

Helberg, who decided to return despite that old narrative, is now a local rancher and secondary school teacher. She also sits on the Board of Directors for the Nebraska Community Foundation and serves as chairperson for the Calamus Area Community Fund.

She is one of many spreading the message that young Nebraskans should go explore but then bring their greatness back. “We need you here, we want you here, and you can make a great life here,” she said. In 2024, her school’s senior class had six graduates, all of whom are heading off to college. But 75% are committed to coming back to help with an existing business or start one of their own.

Creating the climate for those kinds of endeavors is where the community fund comes in, relying on unrestricted endowments, local bank accounts that accept donations from community members. Only the accumulated interest can be spent and all funds must be poured back into the community.

“It has been absolutely transformational,” Helberg said. In her area, the community fund has supported the renovation of neglected homes, making the properties available again to combat the housing crisis. Two new childcare centers have also opened with local support, as well as additional funding sources.

New Hampshire: Housing and childcare top barriers

While these grassroots efforts show the power of community when everyone joins in, there is also critical work happening at the policy level across the country. New Hampshire-based Stay Work Play is a non-profit making it easier for young people to call the Granite State home.

Part of its approach is non-partisan, issues-based advocacy informed by statewide data collection. Take, for instance, Stay Work Play’s Policy & Pints series, which gathered young locals at area breweries for focus groups to identify barriers to feeling welcome and secure in New Hampshire.

Unsurprisingly, housing and childcare were high on the list. “We’re not experts ourselves in housing or childcare, but we do work with partners across the state for whom this is their business,” said Will Stewart, executive director.

Stay Work Play is supporting greater investments in the state’s workforce housing fund and advocating for the ability to build smaller units on smaller lot sizes. “Things that young families need to get a toehold here in the state,” Stewart said.

In addition, he’s seen “a return to older models,” like employer-supported housing. Some companies are paying existing employees to house new ones until they’re able to secure stable living situations. A leading healthcare provider has also been exploring options to develop on land already under its ownership. “But they’re just one example of a company that’s looking for novel solutions,” Stewart said.

Beyond these logistical factors, social infrastructure is a key element that’s sometimes less talked about. In New Hampshire, young residents reported high satisfaction with “being able to get out of work and 30 minutes later be on the ski slopes or out hiking or on a paddleboard,” Stewart said. But making friends or finding a date can mean an ever-expanding search radius on social apps. The need for more “third places” where people can gather organically is strongly felt.

As small towns rise to the challenge, sharing a new narrative through effective branding and marketing is essential. Stewart points to Littleton, a rural New Hampshire town that has cultivated a buzzing downtown, food and drink scene, and outdoor recreation network.

For potential “returners” who may not have been back except for holiday dinners, “they probably don’t have an understanding of places, like Littleton, that have changed, and to use a scientific term, gotten cooler,” Stewart said. That’s an opportunity for a redefined rural place to find its people.

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Caroline Tremblay is a freelance writer who covers Radically Rural, an annual two-day summit on rural issues held in Keene, New Hampshire. This year’s event, featuring the people and organizations cited in this story, will take place September 25-26. For more information, and to register for this year’s summit, visit radicallyrural.org.

This article first appeared on The Daily Yonder and is republished here under a Creative Commons license.

Parking Solutions The One small Town made Simple Changes did

How One Small Town Solved the Parking Problem Without Pissing Anyone Off

Small town are full of charm, but they also come with their own set of unique challenges. One of the most common complaints I’ve heard from business owners, customers, and residents alike revolves around downtown parking. Specifically, when business owners and their staff take up valuable parking spaces right in front of their stores. It’s a problem that can really frustrate customers who are looking for a spot to park, but it’s also a tricky situation for business owners who often have nowhere else to park. So, how do you solve this dilemma without upsetting anyone? The answer comes from Berlin, Maryland, and their ingenious solution that made everyone happy!

 

The Parking Problem That Everyone Knows

Let’s paint the picture: You’ve got a busy downtown area full of small businesses, and everyone loves to shop there except when it comes time to find parking. Imagine this: a customer pulls into a prime spot right in front of a bakery or coffee shop, only to find that it’s already taken by a business owner or an employee. As a shopper, it’s annoying. As a business owner, it’s understandable, right? You need to park close to your store for convenience. But when everyone does it, the parking situation quickly gets out of hand.

Business owners and staff often end up parking right in front of their stores for a variety of reasons whether it’s the easiest place to park, the need to unload supplies, or simply a habit. But all of this comes at a cost: it leaves fewer spaces for customers who are the lifeblood of the business. And when customers can’t find parking, they might take their business elsewhere. This is the classic small-town parking problem, and it’s one that can make or break the vitality of downtown areas.

 

Enter Ivy Wells and a Brilliant Idea

I’ve recently heard of a fantastic way to solve this parking headache, and it comes straight from Ivy Wells, the Director of Economic and Community Development in Berlin, Maryland. Rather than simply banning business owners from parking in front of their own shops, Ivy and the town came up with an idea that’s not only effective but also keeps people happy. The solution is both practical and thoughtful something that truly benefits everyone involved.

So, what did they do? They reached out to a nearby church with a large parking lot and made a deal to share that lot during the weekdays. The church’s parking area, which is just a short walk from downtown, would be reserved for business owners and their staff. This simple move immediately freed up valuable spots in front of the shops for customers.

 

Adding a Fun Twist: Parking Permits and Rewards

But wait there’s more! The town didn’t just stop there. To make the new system even more appealing, they gave each business owner and staff member a numbered parking permit to display in their car. To keep track of who was using the church parking lot, someone from the town would regularly check the cars and note the permits. This is where the fun part comes in.

Every time an employee or business owner parks in the designated lot, they get entered into a drawing for local prizes. And trust me, these aren’t just any prizes they’re things that people really want to win. Think gift certificates to local restaurants, free tickets to events, or discounts at other shops. This created a fun incentive for business owners and staff to park in the designated lot, rather than in front of their businesses. It also added a sense of community spirit, as everyone got excited about the possibility of winning something cool.

 

A Little Extra: Valet Service Could Be Coming Soon

But Ivy Wells isn’t stopping there. She mentioned the possibility of adding a valet service to make things even easier for business owners and employees. Imagine pulling up to the downtown area, handing your car over to a valet, and heading straight to work while freeing up a prime parking space for a customer. It’s a solution that could reduce the stress of finding parking and ensure that the main street remains accessible to shoppers.

 

The Key to Success: Communication and Appreciation

What makes this solution so effective isn’t just the creative use of space it’s the communication and appreciation that underpins it. Berlin didn’t simply impose a “no parking” rule on its business owners and employees. Instead, they reached out, collaborated, and made sure everyone felt like part of the solution. The addition of a rewards system showed that the town valued the contributions of business owners and their staff while also making room for customers. It’s a win-win.

This approach is a reminder that small-town problems don’t have to be solved with heavy-handed rules. Sometimes, a little creativity, communication, and goodwill can go a long way. When everyone is on the same page, even the most frustrating issues like parking can be turned into an opportunity to strengthen the community.

 

Takeaway Tips for Other Small Towns

If you’re a small-town business owner, or if you’re involved in your local community, here are a few takeaways from Berlin’s parking solution:

1. Reach out to nearby spaces: Churches, schools, or vacant lots could offer extra parking during busy times.
2. Get creative with permits: Reward people for doing the right thing by creating fun incentives like prize drawings.
3. Make it a win-win: Find ways to benefit both business owners and customers. It’s about balancing convenience with accessibility.
4. Communicate openly: Let business owners and staff know that the solution is for everyone’s benefit, and appreciate their cooperation.

By thinking outside the box, Berlin, Maryland, found a way to solve the parking problem without causing anyone to feel left out or frustrated. The result? More space for customers, happier business owners, and a stronger downtown community. And that’s something every small town can strive for.

 

5 Easy Ways to Plan Social Hours That Everyone Will Love

Boost Your Co-Working Space with Social Hours

Coworking spaces have grown as a flexible solution for remote workers, freelancers, and small teams. However, as the manager of Caldwell Workspace discovered, attracting day users who work from home can be a challenge. People who enjoy the convenience and comfort of working from home may not see the appeal of coworking spaces if they only focus on the “working” aspect.

So, how can coworking spaces become more attractive to this audience? By emphasizing community and connection the “co” in coworking.

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Why Social Hours Work

At their core, coworking spaces aren’t just about desks and Wi-Fi; they’re about fostering human interaction. Studies, like those highlighted by Emergent Research, show that coworking reduces loneliness, a common challenge among remote workers. Social hours provide an opportunity for individuals to connect, share experiences, and create a sense of belonging.

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Ideas to Attract Work-From-Home Professionals

1. Host Social Hours and Temporary Events

Organize informal gatherings to help remote workers feel part of a community. Ideas include:

• Morning coffee meetups: Casual sessions for networking or brainstorming.
• Lunch-and-learns: Short, engaging talks with local experts.
• Happy hours: Evenings for mingling and relaxation.

These events encourage remote workers to visit your space and learn more about what it offers.

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2. Gather Feedback During Events

Social hours are not only great for connection but also for learning. Engage attendees in casual conversations to discover their needs:

• What are they looking for in a coworking space?
• Do they need social opportunities, equipment (like printers), or specific workspaces?
• Would they be interested in regular events or workshops?

This feedback will help you tailor your services and space to better meet their expectations.

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3. Partner with Local Organizations

Collaborate with business supporters, such as:

• Chamber of Commerce: Invite members to network with your community.
• Small Business Development Centers (SBDC): Host advisory sessions or workshops.

These partnerships can enhance the value of your coworking space by offering additional resources to members.

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Steps to Get Started

Step 1: Schedule a Social Hour

Start small with a goal of attracting just three attendees. Use multiple channels to promote:

• Post in local Facebook groups.
• Email the Chamber of Commerce newsletter.
• Put up signs around town.
• Text friends and colleagues.

Step 2: Document and Share

Take photos of the event and share them on social media or your website. Seeing a vibrant, connected community will encourage others to join the next event.

Step 3: Experiment with Timing and Activities

Try hosting events at different times to accommodate various schedules. Test different formats, such as skill-sharing workshops, trivia nights, or wellness classes, to see what resonates.

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Benefits of Building a Community

1. Increased Foot Traffic: Social events bring people to your space, even if they’re not currently looking for a full-time office.
2. Enhanced Wellbeing: Social interaction combats loneliness, which is a major draw for remote workers.
3. Organic Marketing: Word-of-mouth spreads when attendees share their positive experiences.

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Conclusion: Small Steps, Big Impact

Coworking spaces thrive when they focus on community. Social hours offer a simple yet effective way to attract remote workers who may otherwise prefer staying home. By starting with small, consistent events and leveraging partnerships, you can build a vibrant, connected coworking community.

TREND: Retail Big Split what small town retailers can do now

TREND 2025: Retail Big Split – What Small Town Retailers Can Do Now

The retail industry is undergoing a transformative phase, a phenomenon more aptly described as “Retail Big Split” rather than the Retail Apocalypse. While the era of big-box retail dominance diminishes, small-town retailers have the opportunity to thrive by adopting innovative strategies, embracing technology, and creating meaningful shopping experiences. This article outlines the causes behind the shift, its implications for small retailers, and actionable steps they can take to succeed.

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Table of Contents

1. Understanding Retail Big Split
   • Definition and Historical Context
   • Differences from the Retail Apocalypse
2. The Decline of Big-Box Retailers
   • Automation and Online Shopping’s Role
   • Societal Trends: Sustainability and Minimalism
3. The Rise of Small Retailers
   • Consumer Preferences for Local and Curated Shopping
   • The Importance of Community Connections
4. Evolving Consumer Behaviors
   • The Shift to Automated Purchases
   • Demand for Unique and Meaningful Products
5. Technology as an Equalizer
   • Leveraging Digital Tools in Small Retail
   • Examples of Successful Technology Integration
6. Creating Memorable In-Store Experiences
   • Classes, Demonstrations, and Events
   • Personalized Shopping Services
7. Curated and Sustainable Products
   • Focus on Local Artisans and Handcrafted Items
   • Benefits of Supporting Sustainable Practices
8. Integrating Physical and Digital Retail
   • Building an Omnichannel Presence
   • Utilizing Online Reviews and Recommendations
9. Enhancing Customer Relationships
   • Using Technology for Personalization
   • Encouraging Loyalty Through Unique Offerings
10. Embracing Small-Town Charm
    • Leveraging Community Identity
    • Creating Spaces that Reflect Local Values
11. Learning from Big Retail Tactics
    • Automatic Reordering and Subscriptions
    • Delivery Services for Small Businesses
12. Adapting to the New Retail Landscape
    • Preparing for Continued Automation
    • Staying Agile with Changing Consumer Preferences
13. Case Studies: Small Retail Success Stories
    • Insights from Rural Shops Across North America
    • Lessons from International Small Businesses
14. Overcoming Common Challenges
    • Addressing Weaknesses in Small Retail
    • Turning Limitations into Strengths
15. Actionable Strategies for 2025 and Beyond
    • Steps to Capitalize on the Retail Split
    • Long-Term Vision for Sustainable Growth

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Understanding Retail Big Split

Retail Big Split refers to the divergence in consumer shopping habits, where routine, automated purchases shift to eCommerce, and meaningful, personalized purchases favor small, local retailers. Unlike the apocalyptic narrative of the 2017 Retail Apocalypse, this shift highlights opportunities for small businesses to redefine retail experiences.

James Kunstler’s 2013 prediction of big-box retailers facing a “scale implosion” is becoming reality. Today, consumers prioritize convenience for essentials and connection for discretionary purchases, paving the way for small-town stores to thrive.

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The Decline of Big-Box Retailers

Automation and Online Shopping

Big-box stores are losing relevance as routine purchases move online. Innovations like smart refrigerators and automated reorder systems have diminished the need for physical trips to buy essentials like detergent or paper towels.

Societal Trends

Cultural shifts toward sustainability and minimalism also contribute to the decline. Consumers increasingly turn to secondhand stores, vintage shops, and local artisans, reducing demand for mass-produced items.

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The Rise of Small Retailers

Small retailers are benefiting from a growing preference for personalized, local shopping experiences. Consumers seek charm, beauty, and connection in their shopping, as noted by author David Sedaris, who emphasized the value of small, curated stores over impersonal superstores or websites.

The Importance of Community

Small-town retailers have a unique ability to create meaningful community connections. They offer products and services that align with local values, enhancing customer loyalty.

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Evolving Consumer Behaviors

Automated Purchases

Routine shopping is increasingly handled through automation. Voice assistants like Alexa and Siri streamline the buying process for essentials, leaving more room for consumers to focus on experiential shopping.

Meaningful Purchases

When shopping for non-essentials, consumers prioritize quality, craftsmanship, and sustainability. They value the story behind products and the experience of purchasing them.

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Technology as an Equalizer

Small-town retailers can level the playing field by leveraging technology:

• Point-of-Sale Systems: Streamline inventory and sales tracking.
• Digital Marketing: Use social media and targeted ads to reach local audiences.
• Customer Relationship Management (CRM): Personalize shopping experiences and improve customer retention.

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Creating Memorable In-Store Experiences

Memorable experiences distinguish small retailers from big-box competitors:

• Classes and Demonstrations: Hosting workshops, such as craft classes or product demonstrations, fosters community engagement.
• Interactive Displays: Allow customers to interact with products, enhancing the shopping experience.

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Curated and Sustainable Products

Small retailers can emphasize:

• Local Artisans: Partnering with local creators adds authenticity.
• Eco-Friendly Practices: Highlighting sustainability resonates with modern consumers.

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Integrating Physical and Digital Retail

An omnichannel approach combines the best of both worlds:

• E-Commerce Platforms: Enable online shopping for local customers.
• In-Store Digital Tools: Use tablets for product reviews and recommendations.

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Enhancing Customer Relationships

Technology can help small retailers build stronger customer relationships:

• Personalization: Offer tailored product recommendations and services.
• Loyalty Programs: Reward repeat customers with discounts and exclusive offers.

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Learning from Big Retail Tactics

Small retailers can adopt strategies from big-box stores, such as:

• Automatic Reordering: Offer subscription services for frequently purchased items.
• Delivery Services: Provide local delivery options for convenience.

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Actionable Strategies for 2025 and Beyond

Small-town retailers can capitalize on Retail Big Split by:

1. Embracing technology to improve service.
2. Offering unique, locally-made products.
3. Creating memorable shopping experiences.
4. Leveraging community identity to strengthen brand loyalty.

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Conclusion

The era of Retail Big Split presents unprecedented opportunities for small-town retailers. By adopting technology, fostering community connections, and creating meaningful shopping experiences, they can thrive in a changing retail landscape.

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Frequently Asked Questions (FAQs)

1. What is Retail Big Split?
   It describes the divergence where routine purchases shift online, and meaningful purchases favor small, local retailers.
2. How can small retailers compete with big-box stores?
   By leveraging technology, offering personalized services, and focusing on community engagement.
3. What role does sustainability play in retail today?
   Consumers increasingly prefer eco-friendly and locally-sourced products, benefiting small retailers.
4. Why are experiences important in retail?
   Memorable experiences differentiate small retailers and foster customer loyalty.
5. What technology should small retailers adopt?
   Point-of-sale systems, CRM tools, and online shopping platforms are essential.
6. How can small retailers prepare for the future?
   Embrace automation, adapt to changing consumer preferences, and maintain flexibility.

Comprehensive Guide to Aadhaar Centers in Akola, Maharashtra

Comprehensive Guide to Aadhaar Centers in Akola, Maharashtra

If you’re residing in or near Akola, Maharashtra, and need Aadhaar services like enrollment or demographic updates, you’re in luck. Akola hosts a variety of centers dedicated to ensuring your Aadhaar-related tasks are completed smoothly. From urban areas to rural zones, there’s likely an Aadhaar center near you.

This guide lists all Aadhaar centers in Akola, their services, and tips for a hassle-free visit.

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Why Visit an Aadhaar Center?

Whether you’re updating your address, mobile number, or biometrics, or applying for a new Aadhaar card, these centers cater to every need. Equipped with trained staff, they ensure your details are updated accurately and promptly.

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List of Aadhaar Centers in Akola

Here’s a detailed table of the Aadhaar centers in Akola, including their locations and services:

Sl. No	Center Name	Address	Pincode
1	Aadhaar Demographic Update Center	Near Police Chouki, Lahan Umri, Akola	444005
2	Aadhaar Demographic Update Center	Bondarkhed Post, Dongargaon	444104
3	Aadhaar Demographic Update Center	At Khadki Bk, Akola	444004
4	CSC Aadhaar Enrollment/Update Center	Shri Krupa, 73 Dwarka Nagari, Near Sonone Hospital, Akola	444001
5	ADHAAR Demographic Update Center	Sabriya Chowk, Akot Faile, Akola	444003
6	Aadhar Demographic Update Center	Rautwadi, Near Kharote Jewellers	444001
7	Tajnapeth Post Office	Tajnapeth SO, Akola	444006
8	Gram Panchayat Karyalay, Borgaon Manju	At Grampanchayat Karyalay, Borgaon Manju	444102
9	Zilha Parishad School, Kaulkhed	Prabhag No. 19, Kaulkhed, Akola	444001
10	Gram Panchayat, Babhulgaon	Jaha Taluka Dist, Akola	444104

(For the complete list, refer to the end of this article.)

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Services Available at Aadhaar Centers

Most centers provide the following services:

• Enrollment: For residents who have not yet applied for Aadhaar.
• Demographic Updates: Changes to name, address, date of birth, or mobile number.
• Biometric Updates: Updates for fingerprints, iris scans, or photographs.
• Child Aadhaar Enrollment: For children below 5 years, requiring periodic updates as they grow.

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Real-Life Example: Making Aadhaar Updates Easy

Take Ramesh, a small business owner in Akola, who recently moved to a new address. He visited the Aadhaar Update Center near Sonone Hospital to update his address. Equipped with his address proof, he completed the process in less than an hour. Thanks to the efficient staff, Ramesh left the center with his update request receipt and received confirmation within a week.

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Tips for a Hassle-Free Visit

1. Carry Necessary Documents:
   For demographic updates, bring original copies of supporting documents like address or identity proofs. A list of accepted documents can be found on the UIDAI website.
2. Book an Appointment (if applicable):
   Some centers allow online appointment booking to avoid long queues.
3. Arrive Early:
   Centers can get crowded, especially during peak hours. Morning visits often result in faster service.
4. Check for Fees:
   While enrollment is free, updates may have nominal charges. Confirm fees at your chosen center.
5. Keep Your Mobile Active:
   Updates often require OTP verification, so ensure your registered mobile number is active.

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Additional Aadhaar Centers in Akola (Selected Locations)

• Muncipal Corporation, Malkapur: Tax Revenue Department, Akola – 444004
• Grampanchayat Karyalay, Kurankhed: Taluka Akola – 444102
• Primary Health Center, Palso Badhe: Palso, Akola – 444102
• BSNL Office CTO: BSNL Compound, Akola – 444001
• HDFC Bank, Sethi Heights: Opposite Zilla Parishad, Akola – 444001

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Final Thoughts

Having an updated Aadhaar card is crucial for availing various government schemes and services. With over 40 centers spread across Akola, there’s no reason to delay your Aadhaar-related tasks. Find the center nearest to you, follow the tips above, and ensure your Aadhaar information is always accurate.

For further details, visit the official Bhuvan Aadhaar Center Application.

Need assistance? Share your experience or ask questions in the comments below. Let’s make the Aadhaar process seamless for everyone!

Ultimate LinkedIn Checklist to Create a Business Page

The Ultimate Checklist for Creating and Optimization of LinkedIn Business Page

If your business doesn’t have a presence on LinkedIn yet, it’s time to change that. LinkedIn isn’t just a platform for job seekers; it’s also a powerful tool for businesses to build their brand, connect with professionals, and showcase their expertise.

But creating a LinkedIn business page isn’t just about filling out a few fields and uploading a logo. It’s about crafting a professional presence that represents your brand and appeals to your audience. Whether you’re launching your business page for the first time or sprucing up an existing one, this ultimate checklist will guide you every step of the way.

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Why Your Business Needs a LinkedIn Page

LinkedIn isn’t just another social media platform; it’s a hub for B2B networking, lead generation, and thought leadership. According to LinkedIn statistics, businesses that are active on the platform experience 80% more engagement with their audience compared to those that aren’t.

I remember when a small IT consulting firm I worked with created their first LinkedIn page. Within months, they were connecting with potential clients and even landed a major partnership. The reason? They treated their page like an extension of their brand, not just a formality.

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The Step-by-Step LinkedIn Business Page Checklist

Here’s how to get your LinkedIn business page up and running:

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1. Sign Up and Choose the Right Page Type

Before you start, you need a LinkedIn account. Once logged in, navigate to the “Work” icon at the top right and click on “Create a Company Page.”

Checklist:

• Select the page type that fits your business:
  • Small Business
  • Medium to Large Business
  • Showcase Page
  • Educational Institution

For example, if you’re a boutique marketing agency, the “Small Business” option is likely the best fit.

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2. Fill in Basic Information

Think of this step as creating your business’s online business card.

Checklist:

• Business name
• Custom LinkedIn URL (e.g., linkedin.com/company/yourbusinessname)
• Industry and company size
• Company type (e.g., privately held, non-profit)

Pro Tip: Choose a custom URL that’s easy to remember and reflects your brand. Avoid long, complicated URLs – simplicity is key.

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3. Upload Your Logo and Cover Image

Visuals are the first thing people notice, so make them count.

Checklist:

• Logo: Use a high-resolution image (300 x 300 pixels).
• Cover Photo: Create a banner that reflects your brand (1128 x 191 pixels).

Example: A fitness studio could use their logo for the profile picture and a group workout photo for their cover image. This combination instantly conveys their brand message.

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4. Write a Compelling About Section

Your “About” section is where you tell your brand story.

Checklist:

• What does your business do?
• Who do you serve?
• What’s your mission?
• Why should people care?

Pro Tip: Use keywords relevant to your industry. For instance, a digital marketing agency might include terms like “SEO,” “content marketing,” and “social media strategy.”

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5. Add Key Details

Make it easy for people to learn more about you.

Checklist:

• Website link
• Location(s)
• Contact information

Real-Life Example: I once looked up a consulting firm on LinkedIn but couldn’t find their website link. That missing piece of information made me question their professionalism. Don’t let that happen to your business!

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6. Post Your First Update

You’ve set up your page—now it’s time to bring it to life.

Checklist:

• Announce your page launch.
• Share a behind-the-scenes post about your team or services.
• Post a video introduction to your business.

For example, a bakery might post a short video of their team decorating a cake, showcasing their craft and enthusiasm.

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7. Invite Employees and Connections

Your team can be your biggest brand ambassadors.

Checklist:

• Invite employees to follow the page.
• Encourage them to list your business as their workplace.
• Share the page with existing connections.

Anecdote: A startup founder I know personally invited their employees to share the company page. Within a week, they had over 1,000 followers, thanks to word-of-mouth marketing.

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8. Post Regularly

Consistency is key to staying visible on LinkedIn.

Checklist:

• Post updates 2–3 times a week.
• Share a mix of content:
  • Blog posts
  • Industry news
  • Customer testimonials
  • Videos or infographics

Example: A software company could post tutorials, case studies, and updates on new features. This keeps followers engaged and informed.

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9. Engage with Your Audience

LinkedIn isn’t a one-way street. Interacting with your audience builds trust and relationships.

Checklist:

• Respond to comments.
• Join relevant LinkedIn groups.
• Share posts from partners or industry leaders.

Pro Tip: Take time to write thoughtful replies to comments. It shows that you value your audience’s input.

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10. Monitor and Optimize

Use LinkedIn analytics to understand what works and what doesn’t.

Checklist:

• Track follower growth.
• Monitor post engagement (likes, shares, comments).
• Adjust your content strategy based on insights.

Real-Life Example: One business noticed their audience loved short videos over text posts. By shifting their focus to videos, they tripled their engagement in just a month.

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Final Thoughts

Creating a LinkedIn business page is more than a task—it’s an opportunity to tell your brand’s story, connect with professionals, and grow your business. By following this checklist, you’ll not only set up a great-looking page but also lay the foundation for meaningful engagement with your audience.

So, what are you waiting for? Start building your LinkedIn business page today and watch your network grow!

What’s been your biggest LinkedIn success story? Share your experience in the comments below—I’d love to hear from you!

How Much Do Celebrities in India Pay in Taxes?

India’s Top Celebrity Taxpayers in 2024

In India, celebrities aren’t just known for their on-screen performances or chart-topping songs—they also contribute significantly to the nation’s economy. Paying taxes is one of the key ways these stars give back, demonstrating responsibility beyond their glamorous lives. Let’s take a look at the list of Top Celebrity Taxpayers in India for 2024, highlighting their contributions and impact.

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1. Shah Rukh Khan – ₹92 Crore

The “King of Bollywood” isn’t just ruling the box office; he tops the taxpayer list with a whopping ₹92 crore. Known for his blockbuster movies and brand endorsements, Shah Rukh Khan’s contribution reflects his incredible earning power and commitment to the nation.

2. Salman Khan – ₹75 Crore

Salman Khan, a superstar with a massive fan following, paid ₹75 crore in taxes. Whether it’s through movies, TV shows like Bigg Boss, or his Being Human brand, Salman continues to maintain his position as one of Bollywood’s highest earners.

3. Amitabh Bachchan – ₹71 Crore

Even at 81, Amitabh Bachchan continues to inspire generations. Paying ₹71 crore in taxes, Big B remains one of the most active and successful actors in the country. His income comes from films, TV appearances, and numerous advertisements.

4. Ajay Devgn – ₹42 Crore

Ajay Devgn’s ₹42 crore tax contribution is no surprise, given his consistent hits and savvy investments in production and other businesses.

5. Ranbir Kapoor – ₹36 Crore

Ranbir Kapoor, riding high on his recent successes, contributed ₹36 crore in taxes. His earnings from films and endorsements place him among the top earners of 2024.

6. Hrithik Roshan – ₹28 Crore

Hrithik Roshan, known for his impeccable dance moves and blockbuster films, paid ₹28 crore in taxes this year.

7. Kapil Sharma – ₹26 Crore

Comedy king Kapil Sharma proves that humor pays well, contributing ₹26 crore in taxes. His popular TV show and live performances remain a significant source of income.

8. Kareena Kapoor Khan – ₹20 Crore

Kareena Kapoor Khan, one of Bollywood’s most iconic actresses, paid ₹20 crore. Her earnings come from films, brand endorsements, and other ventures.

9. Shahid Kapoor – ₹14 Crore

Shahid Kapoor, riding on the success of recent films, paid ₹14 crore in taxes.

10. Kiara Advani – ₹12 Crore

Kiara Advani, a rising star in Bollywood, rounds off the list with ₹12 crore. Her growing popularity and numerous projects contribute to her impressive earnings.

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Why It Matters

Celebrities play a significant role in contributing to India’s economy, not just through taxes but by generating employment and inspiring millions. Their tax payments are a reflection of their success and serve as a reminder that with great income comes great responsibility.

The Bigger Picture

India’s tax revenue supports infrastructure, healthcare, education, and welfare programs. Celebrities contributing such large amounts set an example for others, showing that paying taxes is both necessary and beneficial for the nation’s growth.

Final Thoughts

The 2024 list of top celebrity taxpayers highlights the impressive earnings and social responsibility of these stars. While they entertain us on-screen, their contributions off-screen make a significant difference. Their actions remind us that success is about more than personal gain—it’s also about giving back to society.